Niche Marketing: What Thinking Small Brings Friday, Dec 5 2008 


So many online business owners fail or give up the fight because they think too big when trying to market to consumers. There are thousands if not millions of different online businesses on the Internet today. No matter how many there are, you can still get your ‘piece’ of the Internet pie. But, in order to do that, you will need think smaller and find a niche to build your business around.

A niche is what will help you stand out from the crowd. With so many online businesses out there, who is a potential customer going to choose, when they want to buy a product that these companies offer? Those who have a niche have a much higher chance of winning the sale.

What Does Having A Niche Mean?

It’s time to put your thinking cap on. Now, imagine yourself standing in line with nine other business owners selling the same product. A customer walks up, anxious to buy that product, but is overwhelmed by the choices of who to buy from.

You’re determined to be the one they choose, so you have to show the customer why you should be their number one choice. This will be something that will make you stick out from all the other business choices. It could be the guarantee you present to back up your product or the knowledge you have about the product. A niche will show consumers what you have that the rest of the businesses don’t. This is what makes you appealing and gets you that sale from the customer.

Advantages of a Niche

The main advantage of a niche is to make you stand out in the online community, but there are some more advantages of finding your niche:

It gives you the opportunity to refine your online marketing to a certain group of people.

Those who try to market to just about everyone are only wasting their time and money. If you spend a lot of time and money marketing to 100 people and only 10 actually buy, you lose out on potential profits. The reason is because you spent all that money marketing to those who don’t buy; in this example, it would be 90 people. If you market to 10 that are most likely to buy, and they buy or most of them buy, you will see more of a profit.

It gives you the chance to give your target audience exactly what they want.

Your target audience will come from your niche. With researching techniques, you can determine exactly what products your target market is looking for or what they don’t want. You increase your sales by providing them with what they do want instead of wasting your time and effort pushing things they don’t.

It gives you the opportunity to start building credibility as an expert in your field.

By choosing a more refined group of people to market to, it becomes much easier to establish credibility with your target audience. The more of an expert you become to those potential customers, the more likely they will buy from you for a long time to come.

If you don’t currently have a niche for your business, consider getting one. If you want your business to become a success, you will need to find a niche. Without it, you’re a small business owner lost in a sea of thousands of other business owners. Think small when deciding who to market to. Small = Big where profits are considered.

Naomi Trower
Check Out My Store
Internet Entrepreneur
Take a Business Tour


BREAKING NEWS! My Internet Business Opens Retail Store.. Thursday, Nov 6 2008 

Well folks, My Internet Business just keeps on expanding it’s features and benefits. My Internet Business now has a customized online retail store to sell top internet marketing strategies on an individual product basis. This is a great option for those who may not want an all inclusive product line. There are many people that want to buy one particular product with a certain focus. There are articles, ebooks and videos to browse through on various topics.

Take some time to shop around as there are many personal topics as well.

Shop to your hearts content

Naomi Trower
Passive Cash Gal

Has The Internet Changed Your World? Tuesday, Oct 7 2008 

It’s amazing how far we’ve come in the internet world. There are more and more people that are sharing their courting stories and now married that started on the internet, more new friends that are created via the internet and old friends that have reconnected as a result of it all.

I know personally that there are times when the power goes out at my house and I say, “Oh that’s ok, I’ll just check my email or chat with my online friends.” Umm..hello! The power is out! LOL That’s how ingrained in my head the use of the internet is in my household that I think it has a mind of its own without power!

The internet has also changed the way business is conducted. The world of advertising and promotion has turned a new leaf. Internet exposure is now one of the most lucrative ways to generate business. Internet marketing, guerilla marketing, social networking, attraction marketing and personal branding to name just a few are all major topics of conversation for the top producers in business advertising.

I also found it Incredible how CNN and other news media are using Twitter now. The social media phenomenon is getting into mainstream media and into everyone’s households. I always make sure to spend time w/my family because it can suck up all of your time if you are not careful. I definitely appreciated my Diva’s Within group when they declared a day to spend time with family.

So what about you? How has the internet changed your world? Did you meet your significant other via the net? Has your business expanded tremendously from the net? Let me know. Also take some time to view this video of my husband and family.

Naomi Trower
Passive Cash Gal
My Business

How Much Is A Great Marketing System Worth to Your Business? Saturday, Sep 6 2008 

Suppose you could sit down, learn a few internet marketing tips that I’m using in my real estate business that will have your phone ringing off the hook.

Imagine…these tools could bring you tons of hot leads and new customers, get them to keep buying over and over again, reactivate ‘lost’ customers, and even provide you with a constant stream of referrals. So anytime you need more business – you simply turn the tap on…it’s like having the goose that lays the golden egg.

Sounds too good to be true?

Well it isn’t if you have the right marketing tools. You see, dollar-for-dollar, nothing provides a better return on investment than internet exposure and it doesn’t matter what product or service you sell.

See this site for more details and take advantage of the limited time offer of extra bonus marketing tools.

Explode Your Marketing Efforts!

To Your Continued Success,

Naomi Trower
Passive Cash Gal
Real Estate Broker
Internet Marketer

McCain & Palin vs. Obama & Biden Friday, Sep 5 2008 


Obviously this political campaign is causing even the most disinterested political person to lean in and find out what’s really going on this year. No matter who wins the election, this is definitely a history making time. My husband & I have sat our 14 yr old boy, 7 yr old boy and 3 yr old girl to watch Obama’s speech so they will know they are part of an incredible black history moment. Our 14 yr old was really mesmerized by his speech, our 7 yr old kept begging to change the channel to Spongebob Squarepants (sorry Obama! 🙂  ) and our 3 yr old just kept running around yelling, “Obama’s on TV!”

I’m just excited to be part of this history making moment. We have a black man running for President and a female running for Vice President, WOW! Both of these candidates mean so much to me as a black woman myself that has made a mark in this world in my own way. Although I’m really concerned for Obama’s safety. I know there are so many people that aren’t ready for a black president and would do anything to prevent that; even take his life. I hope that he will never have that outcome.

Being a business woman in real estate and internet marketing, I’m very interested to see where the winning candidate plans to take our country. I’ve witnessed many, many people losing their homes, being laid off, filing bankruptcy and making drastic life decisions. I can only pray that America will choose the best man for the job. Whoever that person may be, there will be a lot of work ahead of him.

I hope that America has the patience to turn this big ship around in the right direction. It definitely won’t be an overnight fix.  There are many issues such as the potential bailout plan, failing banks such as Washington Mutual that has been taken over by JPMorgan Chase and the current state of the economy. My kids keep asking me every day, “Is there a winner yet?”  I can understand their impatience! I can’t wait until election day as I’m ready for a change for the better. November 4th, 2008 can’t some soon enough!

Some of my pet peeves during the conventions:

Protesters inside the Republican convention while McCain was speaking (HOW RUDE!)
Palin’s speech that had a bunch of low blow remarks about Obama
McCain’s speech was kinda dry and boring (I fell asleep on it and must re-watch my recording)

What were some of your pet peeves?

I also thought it was hilarious when Palin’s youngest daughter licked her whole hand to slick down her younger brother’s hair! PRICELESS!

Naomi Trower
Passive Cash Gal

The Power of Joint Ventures Wednesday, Sep 3 2008 

I received an email a few weeks ago from Don Simkovich. He found me via Hubpages and asked if he could feature me in his cash flow tips blog. I was very honored to have someone that I didn’t know to find my articles and was impressed enough to seek me out.

This was my first inclination to look more into joint ventures.  Although most joint ventures involve profit for both parties, I am happy to enjoy more traffic for now. I have been doing my research on joint ventures and it is definitely opening my eyes to a whole new world of internet marketing.

I’ve been reading “The Success Secrets of Internet Marketing Superstars” and I just can’t put this book down. It is full of incredible ideas from Yanik Silver, Jim Black, Joe Vitale, to Jon Keel plus so many more.

The power of joint ventures is a chapter in this book that describes a person who may have an incredible idea but another person may have the database of people to buy the product. The joint venture of these people has caused many viral effects of cash flow with win/wins for both parties.

So always be on the hunt for your next partner for a joint venture and watch your sales explode exponentially! Here is my featured article.

Naomi Trower
Passive Cash Gal
Success Coach & Entrepreneur
Be of a Part of My Joint Venture!

Is Social Networking Taking Up Your Time? Friday, Aug 22 2008 


Does it leave you feeling frustrated and discouraged because you’re not seeing your efforts turn into real cash flow?

My friend and marketing mentoring client, Ann Rusnak gave me a sneak peak at her new audio-visual system, The Social Networking Formula that launched last week. Frankly it blew me away. I’m amazed at everything she’s including with this course. It’s all the tips, secrets and strategies you need to monetize your social networking efforts and turn it into a sales powerhouse for your business.

Ann quickly established herself as the Time Management expert in the Social Media world following her formula. This is the same Social Network formula she uses to turn “friends” on social networking sites into customers.

Go to:  Social Network Formula

You don’t want miss out on this amazing audio/video product that will help you finally make sense and make money with social networking. Ann gives you all the goods and didn’t hold anything back when she put it together. It will definitely help you monetize your social networking efforts for better results.

Act now! Take advantage of this terrific deal.

Go to: Social Network Formula

I wish you great success in all your online business efforts.

Naomi Trower
Passive Cash Gal
Success Coach & Entrepreneur
Traffic Generation

My Internet Business has been TAGGED! Thursday, Aug 21 2008 

It has been a crazy week as school started in our household. I officially have a high schooler, 9th grader (boy) and a 2nd grader (boy) and my pre-schooler (girl) wishes she was in K-garden! LOL My high schooler has already lost his books! Well they were STOLEN, per his story but the reason they were stolen is really bad decision making on his part. He asked us if he could to go to a friend’s house after school last Friday. We know this friend and their parents very well so it wasn’t a problem. I didn’t know that I should have told him to make sure he brings his backpack with him. Common sense, right? NO! He puts all of his books and backpack (SUPER DURABILITY LANDS END backpack, can ya tell I’m ticked? LOL) in an UNLOCKED P.E. LOCKER over the weekend!

Then my 2nd grader gets changed over to a new class after I was soo happy with his current teacher and the boys that are high achievers in his class. I was thrilled to learn that there were so many peers w/high intellect surrounding him in class only to find out that he was yanked to another class w/a teacher that will clash w/his personality. After my husband & I met w/the principal, we decided we will try this teacher as she highly recommends her after careful study and a long extensive talk w/his 1st grade teacher.  The move was due to overcrowding of 3rd graders and shifts needed to be made. Whew! I’m tired and it’s only week 2!

That’s just a quick update into my world. In other news, I was tagged by Mindless Mommy for a meme! It’s fun! Here are the rules…

The Rules (and these were NOT made to be broken, got it?)

1. Link the person who tagged you in a new blog post.
2. Mention the rules on your blog.
3. Tell about 6 unspectacular quirks you possess.
4. Tag 6 following bloggers by linking them.
5. Leave a comment on each of the tagged blogger’s blogs letting them know they’ve been tagged. Here are my 6 quirks:             

  1. I always turn down the radio when I can’t find an address while driving
  2. I am a social networking and forum addict
  3. I sleep w/my mouth open often
  4. I hate when someone turns the radio down or off while driving (especially my kids)
  5. I’m always reading 4-5 books at the same time
  6. Lipstick is like chapstick to me, I gotta have it or my lips feel chapped!

Now to tag six fellow bloggers for a meme.

Steve @  

Jeunelle @

Ann @  

Bonnie @ 

Jimmy @  

Robin @  Naomi Trower
Passive Cash Gal
Success Coach & Entrepreneur
Be a Lightning Bolt In Your Business!



Osain “Lightning” Bolt Sets New World Record Sunday, Aug 17 2008 


I haven’t had much luck trying to record various events of the Olympics on my DVR. I recorded a few events a few weeks ago and I didn’t realize it was the Olympic trials. I attempted to record gymnastics a few days ago but when I watched it, it said Gymnastics in Canada in 2007? What in the world am I doing wrong? I guess I’m not doing the right search on my DVR. By the time I figure it out, the Olympics will be over! I see that I have to call Time Warner Cable and find out what is the problem.

I have a love for gymnastics and track and field as I’ve been actively involved in both as a child. That is just to name a few sports. I started out with T-ball, which then evolved into softball. I can’t forget bowling which surprisingly, I have the biggest trophies from that particular sport. For some reason, I just didn’t like soccer but basketball soon took over and was my favorite of all. I became involved with volleyball and track in my later high school years. I wish I would have started earlier because I did so well in both sports that with more time to perfect my skills, I could have been a city champion in the hurdles. But I digress, let’s get back to reality and my frustration at not being able to record any of the Olympics.

I had to find out about a new world record that was set in Track and Field from someone else. Osain “Lightning” Bolt won the gold for the 100 meter race in 9.79 seconds. I wish that I could be that much at ease while running this race called life. He seemed to run the race so effortlessly and full of grace. We have ups and downs in business and in life and my goal is to handle success and failure with as much grace as Osain Bolt. Be a lightning bolt in life and watch where it takes you. You may just set a new world record.




Naomi Trower
Passive Cash Gal
Success Coach & Entrepreneur
Be a Lightning Bolt In Your Business!

Positive Thinking to Grow Your Internet Business Wednesday, Aug 13 2008 


    Positive or negative emotions come into our minds often. The mind is a powerful tool that can determine your success or failure in anything that you set out to to do.  The idea of auto-suggestion or self-suggestion is a way of telling your subconscious mind how to take information per Napoleon Hill’s, Think and Grow Rich. Positive and negative emotions cannot occupy the mind at the same time, one or the other must dominate. It is our responsibility to make sure that positive thoughts are influencing our minds.  There are 7 major, most powerful positive emotions that we need to master to keep the negative emotions out of our subconscious minds. There are also 7 major negative emotions that we need to do everything we can to keep away from.

The 7 Major Positive Emotions   





The 7 Major Negative Emotions


Form the habit of applying these positive emotions so that the negative ones will not enter and you will not only see success in your business but in your relationships and in life. Make it a positive day!

Naomi Trower
Passive Cash Gal
Success Coach & Entrepreneur
Think Positive & Grow Your Business!

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